The Problem
21st Century AV needed content for their 4 websites
They had 2 full time content writers who were able to produce 8 pieces of content per week of circa 1,200 words which was creating only limited progress.
But then AI content reared its head and their analysis showed they needed to actually produce an ungodly amount of great content to rise above the noise to succeed.
The Solution
The new plan from 21st Century AV meant that the staff we provided to them were able to produce around 10,000 words per day each which equates to effectively a copy of The Hobbit being written, edited and published every 2 days.
We implemented a team of 8 consisting of:
- 6 x Content Writers
- Content Team Manager
- Supervisor / Quality Control
Each site now has 4 pieces of content (at around 2,500 words each) produced per day.
The Results
We began a 7 month contract on 1st May 2023 and the results spoke for themselves.
Significant Cost Savings
Could Saving £106,095 (60%) Per Annum Help Your Business Finances?
| UK Cost | Kimon Cost | |
| 6 x Content Writers | £22,308 x 6 = £133,848 | £8,400 x 6 = £50,400 |
| Content Team Manager | £28,000 | £10,200 |
| Supervisor / QC | N/A | £10,200 |
| PAYE Employers NI Contribution | £10,192.44 | N/A |
| Employer Pension Contribution (3%) | £4,855 | N/A |
| Total Cost | £176,895.44 | £70,800 |
Significant New Business
Staff from Kimon not only cut down the investment needed by 21st Century AV but also increased overall productivity.
The content produced by Kimon increased organic impressions, clicks and enquiries
- Increased impressions on Google by 309.66% (8,931 impressions on 1st May 2023 and 36,587 on 9th Jan 2024)
- Increased clicks from Google by 447.95% (73 clicks on 1st May 2023 and 400 clicks on 9th Jan 2024)
- Increased organic enquiries from Google to average 12 per month
