You will be required to
- Own the Digital Marketing of up to 2 e-commerce B2B websites
- Assist in the formulation of strategies to build a lasting digital connection with prospective customers.
- Manage and optimise PPC campaigns
- Be actively involved with Search Analysis for Content Team
- Design, Develop, implement and analyse regular email marketing campaigns.
- Provide creative ideas for content marketing and updates to websites
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Google Search Console etc.)
- Be able to identify and fix On-site SEO issues.
- Acquire insight in online marketing trends and keep strategies up-to-date.
As this is a work from home position, we are looking to hire an enthusiastic and self motivated individual who can work with minimal supervision across multiple websites
Required Candidate profile
- MBA in marketing preferred
- Fluent in written and spoken English
- Should have pursued any digital marketing course in the past
- Must have Basic Photoshop skills
- Knowledge of content management systems like WordPress
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
- 5+ Years of Experience in Digital Marketing
- Experience executing successful PPC campaigns
- Knowledge of video and picture editing software such as Adobe
- Incredible attention to detail
- Full understanding of all social media platforms
- Problem solving skills
- Perfect knowledge of web analytics tools (e.g. Google Analytics, Google Search Console,
etc.) - Skills and experience in creative content writing
- Analytical mindset and critical thinking
